Shop
The commerce retail purchases products from a supplier , a producer or importer , either directly or through a wholesaler. He sold the goods to the unit or small quantity at a customer in a store, shop or by mail using a catalog or a website. This is the final link in the chain of distribution. It is thus distinguished from wholesalers.
Summary |
Types of Retailers
Convenience stores
Trade-related craft production
Local shops dealing in specialties and services related to these specialties.
This type of trade is also called "professional" in areas such as bakery , the butcher , hardware etc.. Typically, this type of business only sells products mastered by the professionalism it represents.
Trade showman
Market and fairground. Open Air or in halls provided for this purpose, the markets and fairs are held in the heart of towns and cities.
Shops
The shops are located along the city streets or in shopping malls with all the diversity of protection against the weather and access control.
The window-shopping stroll means of clients coming to see rather than buy.
discounters and bargain prices
This is a self-service food with a small staff, a brief presentation, a limited range (1 000-1 500) to commodities, low prices, little or no national brands, but the products under brands or unbranded. Some signs are in place in midweek, the least busy period, a promotional offer of ten non-food products at attractive prices to enhance their reputation.
Concept store
A concept store is a new organization of the sale appeared in the mid-1990s, based on a thematic rather than a range of products. It is more directed products through a lifestyle or image.
Major Trade
Major stores
Super and hypermarkets
Popular Stores
The stores are generally popular outlets of average size (sales area of between 600 and 2000 m2). These are general stores, selling between 700 and 1000 references and textile bazaar and 1500 to 4000 references to food. They are characterized by a wide assortment, broad and shallow. They have a policy of low margins and are generally located in city center.
Factory Outlets
The name of factory outlet can be used by producers who sell directly to the public part of their production in their unexpired distribution channel or the subject of return. These direct sales only relate to productions of the previous marketing season, justifying a sale at reduced price.
Distribution Without sales area
Drive
A drive is a retail store without a sales area, which the customer places an order from a list (paper, internet, ..) and comes to retrieve his car control.
Mail order and e-commerce
The e-commerce affects the traditional trade by facilitating access through Internet , catalog products store.
Vending Machine
See also
Related articles
- POS
- Independent business
- associated trade
- Integrated Trade
- List of names in retailing
- Neighborhood grocery
- Retail sector
External Links
- WiKiDtail , a wiki dedicated strictly to retail: issues, statistics, occupations, subsectors, HR practices.
Bibliography
- Frederick Willems, The Hidden Face of factory outlets, L'Harmattan, Coll. Legal Logic, Paris, 2010, 362 pages.
- Jean-Pierre THIOLLET, Create or taking a business, al. Guid'Utile, Ed Vuibert, 2007 (2nd ed.)
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