Customer Rome
In ancient Rome , customer relationship means a relationship of give and take between a or that is to say, an aristocrat, and one part of the populace , usually a free man, called the ( that just means
Clientelism dominates the social life of ancient Rome. On the one hand, the boss offers protection to its many customers and in return, the customer submits his employer in its enterprises and military policies. This clientele is formed by farmers who cultivate their land, for he freed the slaves and their descendants. These descendants of freedmen are in fact the name (gentile) of their former master (see Roman names ).
Customers can also be indebted citizens who are put under the protection of a powerful, or are willing to be part of an organization in Rome. By extension, we talk about political patronage, where the client gives political support to his boss (see patronage ).
The reciprocal relationship that binds the client to his patron is called fides (shared trust, loyalty). This concept was very important given the disapproval of those who do not show loyalty.
Customer relationship will be replaced by serfdom during the Middle Ages.
Summary |
History
Patronage History
Clientelism is an old phenomenon common to Italy (Etruscan-eter), Gaul and ancient Greece Patronage citizen This relationship allows the aggregation to the family of individuals or communities further widening social circles of people and tribe , and brimming with Roman expansion beyond the single Roman citizenship and the perimeter of the city Rome. In this, the patron-client relationship was a factor in Roman expansion since its inception. Dionysius of Halicarnassus describes the relationship between the employer and its customers: The enrichment of the ruling classes of Rome, the exacerbation of civic life accrurent political utility of customers in the last centuries of the Roman Republic: Guests accompanying their boss forum , and were actively campaigning for him, even if modesty their condition made them outstanding voting by electoral rules. So the tribune of the plebs Tiberius Gracchus was done followed by several thousand customers in his travels to Rome. Ambitious policies followed this path, leading processions serving as escort protection for expressions of noisy supporters. The attribution of Roman citizenship on an individual or whole of the Italian cities, the distribution of land to demobilized veterans were ambitious for such as Pompey and Julius Caesar of effective means to build many new customers. The end of the Republic brought the appeasement in customer use for political purposes, but it remained fashionable for the ruling class to have a large and visible as an element of prestige, and useful as a network of relationships for business and financial affairs. This system also contributes to social peace, ensuring the fringe of urban disinherited minimum necessary for survival. Quintus Tullius Cicero , the brother of Cicero are three kinds of customers: "Customers who come to greet you, those who lead you to the forum, and those who follow you everywhere" . The customer makes regular visits to his boss (typically early morning) and greets him by name as a sign of allegiance: a room near the entrance of the domus traditional patrician even to accommodate the customers will come report to their boss. Hello this morning is called salutatio. These customers, the most numerous, sometimes lavish their greetings in several houses. Quintus Cicero nevertheless advised to give the price for this slight mark of respect, to focus in these respects the exclusivity of the customers . At Pompeii there is a domus with a stone bench in front, so that patients are customers and reflect visible and the large number of customers of their boss. However, under the Empire, all parts can be used to receive guests. It depends on the importance of the customer: the most humble are received in the hall while friends or relatives are allowed in private parties such as the peristyle. The escort the boss by his clients to forum or at the spa is called the adsectatio. Quintus Cicero advises "As much as you can get off with them in the forum at regular hours: affluence that every day, including accompanying a candidate adds greatly to its reputation" . It becomes less common under the Empire and the sources, Quintus Cicero complains that many customers do not participate in the procession. The regular client must support the political projects of his boss. During the various meetings where people met, he campaigned for him, vote for him (the electoral vote is public and oral to Rome to -139 ) and must refrain from legal action against his boss. If it has been defended in court by his boss, he proved his gratitude by an escort of his benefactor assiduously . In return, the patron (patronus, derived from the word pater father) offers assistance to his client: in ancient times, he offered a meal, the dole, quickly replaced by a coin, more practical. The usual fare in Rome at the beginning of the Empire was two sesterces a day, knowing that Rome was a city where life was dear. Addition, there were gifts for special occasions: a free seat for the show organized by the boss, a new garment for the new year, the management fee for a wedding, a donation in the will. Customers interested in running a pattern to another for years, hoping to secure a place on the will of a boss. The cartoon in this quest inheritance is pushed to its climax by Petronius in the Satyricon , it states that clause of the will of Eumolpus "All who receive a bequest in my will receive in the express condition of my body cut into small pieces and eat it in public. " Customer Obligations
Duties of owner
Notes
See also
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